With Yahoo buy, Verizon hopes to stay competitive in digital ad market
But analysts question how easily Yahoo will be integrated into Verizon After months of rumors, Verizon announced Monday that it is buying Yahoo's core business for $4.83 billion in a deal designed to make Verizon competitive as a global mobile media and digital advertising company. Analysts said the move primarily will help Verizon remain competitive against AT&T. Both, however, [...]